Store Design: Layout customization (homepage, category/search, product, account, cart, checkout) Color scheme customization Upload/implementation of logo and other design-related imagery Setup of static informational pages (About Us, Contact Us, etc) 3. This month, the company has quietly rolled out to U. To provide the best results Cassini algorithm. Danni Ackerman. Another seller published a graph on April 16th showing a drop in impressions that began around March 24th. Optimize listings for Cassini and get more traffic to your listings. profile on Upwork, the world’s work marketplace. Williams' eBay project is a complete rewrite of the piece of software that's been hardwired into eBay's annual $9. How to get to the top of eBay Search results (eBay Cassini Search) Introduction to trading internationally on eBay. Yeah when eBay opted to go with Cassini in 2013 things started a death spiral for us. After fierce competition and thirty-two di. Nobody knows how this algorithm works; only eBay developers do. I have recently begun to sell some coins after being inactive on Ebay for some years. for You Understand and Manipulate eBay’s . A strong eBay search engine optimization. Fact is the eBay Cassini search engine is the most powerful sale engine on the web. If anybody new to this channel, my name’s Neil Waterhouse and I’ve been selling eBay for 23 years and I’m the author of Million Dollar Ebay Business From Home. Cassini, launched in 2013, is eBay's internal search engine. Cassini Search Engine. This month, the company has quietly rolled out to U. eBay Cassini a search engine is engrained in eBay search panel itself it amasses all the bits of data that are searched by customers and zeros out the most. Here are some simple steps you can take to best optimize your listing titles so that buyers will find your. So when I spoke to ebay, it was mentioned that they are aware of this t. The secret to lifestyle is time and money. Cassini has its own internal keyword research tool to get you started and every field in the listing should include keywords — primary or secondary. There are 382 listings for that phrase in. Tip 1: Understand why eBay SEO relies on ranking in searches. Too bad for a buyer who does n. Therefore, we have to optimize our stores by utilizing eBay listing templates. Google is the most famous search engine, but eBay also has its own search engine named Cassini. You don’t have to risk huge amounts upfront on FB/Google Ads - That you are probably not so sure if theyI have more than four years of experience working in the field of Digital Marketing, where I manage Search Engine Optimization, Google Ads (Search Ads, Display Ads, YouTube Ads, and Shopping ads, etc. We were concerned because naturally CrazyLister generates HTML to create its listing templates. Required fields are marked. eBay hasn’t revealed how its search engine Cassini really works, but here’s what I’ve gathered: It analyzes your product relevance: eBay Cassini’s goal is to serve up search results that are relevant to the user’s search. This supports the fact that eBay has evolved into a search engine by itself, which raised the need for eBay SEO. The process of search engine optimization can be applied to any listing (and to a lesser degree, any eBay store as a whole). . Start Now Solutions Analyze Single. * Search Engine Optimization (SEO) * Social Media Marketing * Google Marketing Platform ( Google Analytics, Google Data Studio, Google Optimize, Google Tag Manager). They offer 24-hour instant customer service such as quick answer and helps. Turn on suggestionsAfter 2h of conversation of the all issues I've recived: Hi (MEMBERNAME), When creating the perfect listing to improve your search visibility there are a few things which are important. Business, Economics, and Finance. Heading Tags (H1,H2,H3,H4,H5,H6) Whether in your blog or eBay product listings, I always recommend input content via the HTML editor . However, there are a couple of things to consider when choosing between API or non-API. eBay launched the Cassini search engine back in 2013. I'd be remiss if I didn't mention Cassini, eBay's search engine, and how templates may affect your search rankings. The placement of your products in search results directly correlates to how much traffic (views) your eBay store. to grow your business without bearing huge PPC costs. It works similarly to Google—it uses algorithms to determine how to rank product listings on its search results. And time really isn’t on your side if this happens. The answer to how eBay’s Promoted Listings work is that while Advanced (pay-per-click) ads are dependent on the quality of the campaign’s own keywords, Standard (pay-per-sale) ads are directly dependent on the. And, according to the ZDnet report on the keynote, "Not only that, Ebay uses big data to make predictions on whether a listed item. Search Engine Optimization (SEO) Strategies, techniques and tactics to increase the number of visitors to a website by obtaining a high-ranking placement in search results. Cassini places a significant priority on products that are more likely to make users purchase, indicating a higher conversion rate means better ranking. In this session you will learn how to make your listings optimized for not only eBay search but Google. Every time a customer searches on eBay, Cassini learns about how people search, engage, and purchase on eBay. Cassini was rolled out in 2013. eBay’s search engine is called Cassini. Myth #4 – The Cassini Search Engine Can’t Handle HTML. In its 2nd-quarter earnings announcement, Etsy stated: “We continued to improve our search capabilities by leveraging the engagement […]The eBay Cassini search engine scans every product on eBay and chooses which items to show. Or if you cancel the order, go to eBay and click on My eBay, then orders, awaiting postage, then click the little arrow next to the order and select cancel order. Step 1: Type keywords for your product into the search bar below Tell Us What You’re Selling and select Get Started. This is the way that you create your product listing that will ensure that eBay’s search engine, Cassini, reads and ranks it as relevant. Amazon SEO, eBay Consultancy, Amazon Consultancy, eBay Cassini Search Engine Optimization, Amazon A9 Product Search Engine Optimization, eBay Consultancy, Amazon Consultancy,. Re: Relist. eBay Cassini: The monster that nobody knows. Skip to content. An algorithm determines how items are ranked on the marketplace and can have a significant impact on an eBay seller. eBay SEO: 15 Tips to Master Cassini, eBay’s Search Engine Selling on Amazon? Take advantage of our most popular Community Plan for free insights. In this post we dig into smart ways to increase organic traffic to your eBay store. Get PPC Expert to Setup & Manage Paid Ad Campaign For Google, Amazon & Facebook from Top rated Upwork Freelancer Samrat p with 100% job success rate. It will recommend headlines that are not only entertaining, but also drive traffic to your site. Colin Sebastian of Robert W. The eBay search algorithm is at the mercy of the seller. Cassini, launched in 2013, is eBay's internal search engine. This stuff is being thrown in there to. STR is the percentage of the inventory sold out of the total inventory in the stock. Include features that the buyer will search for. Cassini is basically an algorithm that determines a listing's rank in search results and helps customers find the most relevant items on the marketplace. Doing things the old school way doesn't work anymore. And also you’ll be eligible to get $25 from your Payoneer account once you reach. But with the new theory being discussed, sellers are considering taking the opposite approach - downsizing the number. I provide full-service Search Engine Optimization, eCommerce Marketing (Amazon, eBay, Shopify, WordPress, etc. Etsy touted a “retrieval engine” called XWalk that improves search results, reminiscent of eBay’s Cassini search engine. He gave this seminar at the Australian Ebay Conference in 2013 and he was an engineer that worked on the Cassini Search Engine project and Algorithm. Cassini: eBay Search Engine Optimisation. * Ebay's Cassini search engine & how to improve best match search results * all the factors that affect store traffic and product listing traffic * how ebay uses category and item specifics to display products to customers. Today, an eBay seller who wishes to remain anonymous shares tips on how he optimizes his listings to take advantage of eBay's new Cassini search engine and what has worked for his eBay business. Apparently Cassini search engine (famously known as Can't See Me) will be scrapped in February? I am not sure if this is only a gossip, but if it is true, I am scared to think what they will replace it with. not high quantity but alwaysCassini The search engine inside eBay. Must also have extensive knowledge using Terapeak for title keyword research and category sales analysis. Just playing on eBay now. Here is a list of tasks I can do for you: • Product and Market Research. This tool will automatically suggest pertinent keywords and phrases on the content you have posted, and it has spell check. A search engine is a web-based tool that enables users to locate the information, products, and services they are looking/shopping for. If you’re using aprogram like Scar Manager your sale price will automatically drop 50% to say $250 which can give you a huge edge of your competitors who are still selling the same television for $500. Enter your search keyword. Search category: Projects Talent Hire professionals and agencies ; Projects Buy ready-to-start services ; Jobs Apply to jobs posted by clients Apply to jobs posted by clientsI'm a very skilled person when it comes to ranking on search engines like Google or Amazon. The algorithm is designed to connect buyers to the most listings that Cassini believes they are most likely to purchase from. So now that you know how eBay’s Cassini search engine works, you now have the leverage you need to improve your rankings in. Execute strong customer support, which keeps your buyers on your sideThe eBay Cassini search engine examines all items and then decides on which listings will be shown. The Cassini search engine is eBay’s internal search engine which helps customers find the most relevant items on the marketplace in order to increase their chance of completing a transaction. 🔊 Listen to Post That remains eBay Cassini Find Power? Before you pot dive into which complex global of eBay SEO tips, first your need to understand that eBay. 3. 1. Cassini was rolled out in 2013. ) Photoshop. On eBay, your ‘location’ is determined by their search engine (Cassini). But: As sellers, we had given everything about buyer experience. 1. Potential buyers check out through eBay. It works similarly to Google—it uses algorithms to determine how to rank product listings on its search results. An interesting aspect is that search has been a mix of the old (Voyager) and the new (Cassini). When a buyer types in a phrase like ‘iPhone 64gb’, the search engine chooses whether to display your listing on page 1 or page 41. 1 #1 Headline Optimization. If that's true, you get penalized in Best March for wasting everybody's time. Dropshipping as a Beginner. Templates allow the buyer to have a full overview of the product. . These big search engines gather information about what users are searching for, what they click on during those searches, and whether or not users. Surveys are cheap. I didn't find any that stuck out, but this practice may benefit you. It’s simple to post your job and we’ll quickly match you with the top Amazon PPC Freelancers near Kolkata for your Amazon PPC project. eBay’s search engine, Cassini, is a significant component of how sellers are ranked on eBay. Cassini is basically an algorithm that determines a listing's rank in search results and helps customers find the most relevant items on the marketplace. Like Google and other search engines, Cassini collects tons of data regarding searches, engagement. • Customer Service, Case Solving, review management. He wrote at the time: " We have much more work to do in replacing Voyager. The Cassini search engine that links seller performance and listing performance to visibility is what is killing off many small sellers. com. Optimize keywords for eBay listing. On top of that, in Best Match searches, eBay’s Cassini search engine prefers fair prices over the lowest and highest. The more people who look at your listings, and the longer they look for, the better your Cassini 'score' will be. It’s simple to post your job and we’ll quickly match you with the top SEM Consultants near Kolkata for your Search Engine Marketing project. Cassini’s. You’ll need to perform deliberate eBay keyword research and adjust your plan accordingly. Years ago I had images stolen and every time eBay took care of it right away. Just 1 tip, trick or methodology can over double the sales of an eBay listing and we have over 300 hints, tips, strategies and methodologies. To clarify, when a person searches on eBay, Cassini doesn’t just look at the search term and matching listings, it looks at the history of the individual searching too. Understand and enhance your eBay search engine optimization. . Although the exact algorithm is not known, it is widely theorized that eBay’s search engine, Cassini, uses Feedback and detailed seller ratings as a ranking factor. I went from the first page to third page and watched sales drop. . 3. This is the story of failure and success, trial and error, perseverance and lethargy, odacity and timidity. Amazon SEO, eBay Consultancy, Amazon Consultancy, eBay Cassini Search Engine Optimization, Amazon A9 Product Search Engine Optimization, eBay Consultancy, Amazon Consultancy,. g. That algorithm looks at listing titles and descriptions but also takes several other factors into account. He said this week is the first time eBay had put. Cassini Search Engine. The good news for eBay sellers is over 98% of eBay sellers surveyed do not understand how eBay’s search. It does this by analyzing various data points and using machine learning algorithms to predict which listings are most likely to meet the user's needs. Pinterest – More like a visual search engine than a social network, Pinterest has plenty of potential for eBay sellers. The culprit: the eBay search engine is not working. S. eBay’s Vice President in charge of developing and launching the marketplace’s new Cassini search engine left the company last month before launching its full functionality. eBay SEO, the art of ranking on the Cassini search engine to top Best Match searches and the eBay Buy Box, is indispensable for eBay sellers. However, my listing does not appear on the first search page of listings. This from the article: It was 2008, and eBay had a problem. As a result, Cassini and eBay try to make the process of finding items, learning about them, and deciding to bid or buy as efficient as possible. In Cassini’s case, the search engine looks at factors like relevance. Scroll down to the bottom of the page to see “queries”. eBay’s SEO algorithm is very complex and processes massive amounts of data every day. A higher Cassini score means better eBay SEO, and higher ranking in eBay search results. Some seller experience from the last year about eBay. A search engine is a web-based tool that enables users to locate the information, products, and services they are looking/shopping for. cancel. With the 2014-submitted US Patent we now can find out how the "Best Match" Algorithm functions. If you have any questions, please leave them the comment section below. Average rating 5 / 5. Summary; Recently Viewed. And time really isn’t on your side if this happens. the goals for eBay Optimizer. Cassini WAS rolled out in 2013. The first thing that we want to go through before we go to the 15 tips that we created for you is that eBay’s search algorithm is a hidden monster. One of the core values that influences eBay’s search engine Cassini is the relevance of a listing. Is this the result of poor marketing on eBay’s behalf or some kind of manipulation regarding how items are marketed and searched? At the present time I am losing money, and I cannot cancel my subscription without paying a $130 cancellation fee. Save Time and Effort Our AI solution automates the process of creating product listings in seconds, helping eBay sellers save more time and stay focused on growing their business. He feels certain that eBay will indeed limit results in the new Cassini search engine and that as a result, eBay will eliminate listing fees. In the post titled, "Which Shopping Experience Would You Prefer," he wrote, "Imagine yourself walking through the mall. Number three biggest drop shipping mistake is lack of automation. previous eBay Dropshipping – How To NOT Get Banned! – 2023. Cassini A strong. It’s simple to post your job and we’ll quickly match you with the top eBay Marketers in India for your eBay Marketing project. 3 #3 Keyword Placement, Not Spamming. 2K views 10 months ago eBay Dropshipping Secrets If your goal is to make your eBay listings appear higher. As of July 2013, there is no benefit to adding free shipping other than as a marketing strategy. As we wrote, the changes eBay will be implementing have the potential to be very disruptive to sellers. New posts New media New media comments Latest activity. Our cassini search standings have been dropping in recent months a. Google is the most famous search engine, but eBay also has its own search engine named Cassini. According to a seller on eBay, Cassini calculate data of STR in somewhat this manner-. However, we found this 2013 Youtube video, with SEO author Todd Alexander breaking down the mechanics. It’s simple to post your job and we’ll quickly match you with the top Amazon PPC Freelancers near Kolkata for your Amazon PPC project. The first thing that we want to go through before we go to the 15 tips that we created for you is that eBay’s search algorithm is a hidden monster. ) along with Social Media Campaign and Facebook Ads (Pixel setup, Lead Generation, Website Traffic, Brand Awareness, Conversion, etc. 8. queries from google trends. It was launched only recently, in 2013 to be exact, and it works similarly to other search engines you’ve used before like Google, Bing, and Yahoo. * Search Engine Optimization (SEO) * Social Media Marketing * Google Marketing Platform ( Google Analytics, Google Data Studio, Google Optimize, Google Tag Manager). IMPORTANT:. I have been very pleasantly surprised by my initial experience of using Etsy, it strikes me as a much more genuine and straight forward site when compared to ebay. 001% of all eBay listings are optimised for maximum sales. And if you want to know how to find the best-selling items on eBay, make sure you watch this previous week’s video up here, and I’ll. This search engine uses an algorithm to perform items and rank them for visibility on the marketplace. "Unlocking Success with eBay Cassini! 🚀 Dive into the dynamic world of e-commerce optimization powered by eBay's Cassini search engine. hgfhfghfSearch for: Letters to the Editor Your emails to EcommerceBytes For consideration,. An interesting aspect is that search has been a mix of the old (Voyager) and the new (Cassini). A while back, in the “New Logo-Opinions” thread, I suggested sellers start learning about Cassini, ebay’s new search engine. Step 1: Open the product research tool. With more item specifics, buyers are more likely to find your listings through search engines — whether it’s eBay’s Cassini or Google — and move toward placing an order. eBay, to best optimize listing searches for its users, has developed the Cassini search engine algorithm. Then next to the item that you want to sell more than one item, click the Edit button. You want that red shirt that you've seen your favorite singer. Now, make sure that your customers’ benefits are highlighted more than in the description. To improve your eBay SEO, you should strive to excel in these areas: Offer free shipping. The search engine utilizes various filters in order to do so, which assist in narrowing down the list of items and presenting the ones that best match a buyer’s criteria. The eBay Cassini search engine indexes each item and decides which listings will be shown. Writing a well worded, well formatted, on point item description is very. Our cassini search standings have been dropping in recent months and I need assistance improving our existing listing titles with keywords, adding additional product images from the web, selecting the appropriate ebay category for. This year nothing. eBay Down: Twelfth Outage of the Year: by: ignatz : Sun Sep 14 08:07:33 2014: No worries! The new sort-of CTO, reporting to the execrable - oh sorry, that's "estimable" - Devin Wenig, will straighten out all these various issues in the next ten years! Oh no, wait - that's how long Wenig said eBay will need to "improve" the Cassini search. Now scroll down the left-hand side until you see the sold items checkbox. Cassini is the eBay search engine. In a previous week’s video, I showed how eBay’s Cassini search engine works. If you’re not familiar with how eBay’s casini search engine works, again, I’ll put a link at the end of this video to that previous week’s video showing how e eBay’s casini search. Then enter a password. The. In this week’s video, I’ll share with you the number one reason eBay sellers get banned for dropshipping. (NASDAQ:NASDAQ:EBAY). It uses keywords to show people the products that closely match the terms they use in the search. We figured the separate storefront with a unique URL might give us some additional exposure in search engines at very low cost. Sellers have been trying to crack the code on eBay's search algorithm even before the controversial Cassini replaced the Voyager search engine. ), Social Media Marketing, etc. 3. The problem is, while I am scrolling down to view these items, every 10 or so results will show something completely non related, like a coffee mug, a vase, or a lamp. 2. comparing it to the. Think about what you would search for when looking for an item on eBay e. 18 Tips on cracking the eBay Cassini Search Engine See publication Mga Karangalan at Award Innovator of The Year Award 2017 Payoneer Mar 2018 Payoneer, which has an office in New York City and facilitates international payments for freelancers, just chose six winners from more than 2,000 entries from more than 128 countries for its Entrepreneur. Want to rank your items higher on eBay? In this video you'll discover how Cassini, eBay's search engine, decides where to place your listing in search result. Buyer-oriented. While searching for a simple HDMI cable, weeding out the carp from China, searching by price (don't need top of the line), THIS listing is almost the top of the page. So, the eBay’s search engine algorithm, Cassini, requires that your descriptions are both brief and informative. An algorithm determines how items are ranked on the marketplace and can have a significant impact on an eBay seller. Vote count: 41. eBay Cassini is a search engine used by eBay to help buyers find the items they're looking for. Hire the best freelance Amazon PPC Freelancers near Kolkata, IN on Upwork™, the world’s top freelancing website. 1. ebay title builder using google trends. eBay’s Cassini search engine is designed to provide the most relevant results to users when they search the platform for products. Enter your search keyword. Switching return policies can raise or diminish the position a seller's listings have in Cassini results. To open an eBay account from any page on eBay, click the blue register hyperlink at the top left hand corner. Here are the key steps I follow: • Extracting a list of the best keywords representing historical trends of actual buyers' behavior through in-depth keyword research. It is a search engine that indexes every item on eBay and determines which listings to show. 1. Now enter your first name, surname, and your email address. First of all there are four areasthat eBay’s Cassini search engine development team arecontinually working on, and if you research all thechanges that eBay’s implemented over the last 20 odd years the must all come downto these four areas. First, describe the product in basic terms. undefinedIn cases such as this, please contact eBay directly for support. 34 CHAPTER 11 | EBAY CASSINI ENGINE. • Price and inventory management. . Pricing 4. You can use up to 80 characters in your product title. For this demonstration, I’m going to click the Remove all button to remove these variations. So we need to understand that this is a secret algorithm, and everything that you will. Search Engine Marketing Close the tooltip Search engine marketing, (SEM), is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and. For this reason, eBay (Cassini) search now automatically filters searches for that phrase to Collectibles > Kitchen & Home > Kitchenware. The Cassini algorithm is based set the internal search engine on which eBay website. The Cassini search engine is eBay’s internal search engine which helps customers find the most relevant items on the marketplace in order to increase their chance of completing a transaction. See the bigger image from 2004 till today, He Built eBay’s Cassini search engine years ago: Thats when all the problems started on ebay. 1. Understand eBay’s search engine. Avoid being misleadingeBay’s search engine Cassini. The other reason why people don't use templates is because the often show poorly on mobile devices (are not responsive) and mobile is increasingly the way that people by. Let’s say the buyer wants to purchase say a to of cartridge for their printer. By relevant, I mean keywords that people type. Now eBay believes it's found its way. eBay’s SEO algorithm is very complex and processes massive amounts of data every day. Let’s say you act super quickly and. Apart from the users, Cassini also favours listings that offer free shipping and ranks your listing higher. The best thing that you can do is simply re-shoot your photos and watermark them. About Me My Story writing his own fate by himself. Title – title is so important. Thanks, The Wonder Lister Team. Partnerships. Myth #4 – The Cassini Search Engine Can’t Handle HTML. This order is not equal for every items on the page. eBay search—primarily due to its original title and description and high-quality photographs—three features that had proven to be key to Cassini. But: As sellers, we had given everything about buyer experience. I have 12 years of experience in organic business growth. They want to show the listings that will most likely satisfy the user. eBay's Vice President of Experience, Search, and Platforms Hugh Williams had some advice for eBay sellers on his personal blog this week. fgdfgd((English Counties Explained))hgdf : Free Download, Borrow, and. 09-04-2013 04:35 AM. Donahoe said the company's new Cassini search engine would roll out in the next 12 - 15 months, and he said it was already running in certain parts of the site. First of all, log into eBay. In short, the answer to this is understanding how buyers search on eBay, and more specifically, how your potential customers are using eBay’s search engine – Cassini. I posted in this eBay subreddit because I sell on eBay and want to increase my sales. 8. The Cassini search engine is eBay's internal search engine which helps customers find the most relevant items on the marketplace in order to increase their chance of completing a transaction. Last but not least, the eBay listing templates improve our dropshipping store’s ranking. Amazon SEO, eBay Consultancy, Amazon Consultancy, eBay Cassini Search Engine Optimization, Amazon A9 Product Search Engine Optimization, eBay Consultancy, Amazon. Monday's EcommerceBytes Newsflash includes an article about some of the tools eBay has been testing as part of its new Cassini search engine scheduled to be officially rolled out side-wide next year. S. Amazon SEO, eBay Consultancy, Amazon Consultancy, eBay Cassini Search Engine Optimization, Amazon A9 Product Search Engine Optimization, eBay Consultancy, Amazon. It will recommend headlines that are not only entertaining, but also drive traffic to your site. There’s a certain AI everyone listing on eBay should know about: Cassini. The format of listings can influence engagement. Conclusion. Are you one of those eBay sellers who use to sell a ton on eBay, and when they released the Cassini search engine your sales dropped out of nowhere? Well, you aren’t the only one. I first came across Cassini about 2 years ago and thought, “Yeah! Yeah! Yeah! Another tweak…moving right along. Working with the eBay ''Cassini'' requirements. 5. If you’ve created an eBay storefront, getting a grip on this search. This algorithm is known as Cassini. Final thoughts and considerations. Search Advanced search. Just do a quick search on eBay for any item and you’ll see that on the first page there are listings with some common qualities like: Most first page listings will be from Top. Step 4: Review sales earnings, successful listings and sell through rates. 4 #4 Don’t Duplicate Listings. Meet Cassini, eBay's very own search engine. Now choose whether you wish to set up a personal or eBay business account. When eBay changed to the Cassini search engine, free shipping was no longer rewarded. It determines whether and in what position your listing is shown to users. For example, let’s say one of your drops your items is a $500 television and Kogan drops a price 50%. Cassini is all about moving beyond listing titles and a direct correlation between the list of results and the word that a shopper has typed. Consumers are always looking for value so a key consideration for the Cassini search engine is pricing. It works similarly to Google—it uses algorithms to determine how to rank product listings on its search results. The algorithm takes into account a variety of factors, including auction history, ratings, and feedback, in addition to auction history and ratings. If you missed that video, I’ll put a link at the end of the video to it. Apart from the users, Cassini also favours listings that offer free shipping and ranks your listing higher. Step 5: Analyze competition. "Unlocking Success with eBay Cassini! 🚀 Dive into the dynamic world of e-commerce optimization powered by eBay's Cassini search engine. SLI Systems' Max Bunag wrote about a hypothetical shopping experience on the company's blog in December to highlight the importance of search engines on ecommerce websites. eBay SEO (Search Engine Optimization) is the art & science of getting your product listings to the top of the eBay search engine – Cassini. Tuesday, 5 April 2016. 4 characters and 11-12 keywords. See the bigger image from 2004 till today,He Built eBay’s Cassini search engine years ago: Thats when all the problems started on ebay. Cassini, the eBay search engine has a unique methodology of collecting the data. 2. As with all search engines, Cassini works on a secret algorithm, which means it scores and orders listings according to its own criteria. And this is all hinged on eBay’s internal search engine algorithm that helps customers find the most relevant listing on eBay that is most related to their search. Additionally, I took a look at the top 3 listings and looked for a few specifics that could help push our visibility a bit further (pretty sure that Cassini Search Engine searches through all item specifics, correct me if I'm wrong). eBay uses a search engine called Cassini to rank product listings. Any good advertising tips: Flyers? Business Cards? etc. 1. Here you can enter the quantity you have available so you can sell more than. Cassini is eBay’s internal search engine.